FAQ

You've got questions, we've  got answers

How do I know if my current branding is still working?

Why do real estate companies rebrand so often?

If your website, signage, social media, and marketing materials don’t look like they belong to the same company… your brand isn’t working. In real estate, consistency is currency. When your visuals feel old, disconnected, or “just okay,” your audience feels it too. A cohesive brand is what makes people remember you — and choose you.

Because the industry moves fast. Builders expand into new communities, developers shift price points, brokerages evolve, and buyers’ expectations change. Your brand has to keep up. A rebrand helps you stay relevant, recognizable, and competitive in markets like Houston, Katy, and Richmond.

Do I really need a new brand if I already have a logo?

Short answer: probably. A logo is one piece of your brand — not the whole puzzle. If your visuals feel outdated, inconsistent, or don’t match the level of business you’re doing now, it’s time for a real estate brand refresh. A strong, strategic brand helps you stand out in a competitive market and builds instant trust with buyers, partners, and community members.

 How long does a branding or rebranding project take?

Most real estate branding projects take 3–6 weeks, depending on your scope and how fast you give feedback. Larger projects — like builders, developers, and multi-community brands — may take a little longer due to signage, collateral, and website upd

Why hire you if we already have a marketing team?

Easy — your marketing team handles the day-to-day. We build the brand foundation they need to do their job well. Most teams don’t have the time to stop everything and overhaul the brand from the ground up. We bring the strategy, clarity, and design system your team can actually execute — without guessing or reinventing the wheel every week.

What’s included in a real estate brand or rebrand?

Whether you’re starting from a logo or updating a full identity, your branding package includes a fresh logo suite, color palette, typography, messaging, signage concepts, brand guidelines, and collateral that actually works across real estate marketing. Everything is built around your market, your buyers, and your long-term goals.